Daily Archives: September 4, 2013

If you compliment a cupcake….

I’ve just joined Diamonds or Dust looking to give/get valuable input on ways to improve my writing and to help other folks improve theirs. Check it out; see if it might be something that would work for you, too.

Diamonds or Dust

vanilla cupcake 3To help explain what Diamonds or Dust is about, let me tell you about my thesis.   If you give a human a compliment on their cupcakes, they’ll want to take out a fifty thousand dollar loan and start a cupcake business that will probably fail.

Living in Southern California, I’ve seen a number of boutique cupcake shops open up in nearby malls, but we’re living in a world that is dying from diabetes and obesity.

So how well can a five dollar cupcake really do?  Enough to pay off the loan to purchase the baking equipment, store front redecoration, rent and pay yourself?  Probably not.

In fact, it was probably a very bad business move.

So why did they do it?

Because one day someone offered to make cupcakes for a friend’s birthday party.  And the cupcakes were pretty good, and everyone said so, and then they said, “You could…

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